You’ve built a career on Broadway, spent years perfecting your craft, and now you’re getting booked for high-profile concerts and events. But when the promotional materials come out, you barely recognize yourself.
• The photo they pulled is a blurry, outdated headshot from your first Broadway show.
• The bio is a patchwork of random facts sourced from an old Playbill article.
• The poster design features a logo that someone made up because there wasn’t an official one available.
Instead of a cohesive, professional brand, the marketing for your event is inconsistent, off-brand, and, at worst, unprofessional. This happens all too often because event organizers, publicists, and venue managers are working with whatever they can find. If you’re not controlling the narrative, someone else will.
The Solution? A Broadway-Ready Electronic Press Kit (EPK)
An Electronic Press Kit (EPK) is a digital portfolio that ensures every booking—whether it’s a solo concert, guest appearance, or gala performance—features consistent, high-quality branding that reflects your artistry. It gives event planners, PR teams, and media outlets everything they need in one place, preventing the all-too-common chaos of mismatched marketing materials.
Why Broadway Performers Need an EPK
Stop Letting Others Define Your Brand
Your image is your legacy. Without an EPK, you’re leaving it up to Google searches and old fan blogs to tell your story. A well-crafted EPK ensures that only your best, most current materials are used across all marketing efforts—no more surprise bios or outdated headshots.
Ensure High-Quality Promotional Materials
A blurry photo on a concert poster doesn’t just make the event look unprofessional—it reflects poorly on you. An EPK provides high-resolution, approved images that match your current brand, ensuring you’re always represented at your best.
Keep Event Planners and Publicists on the Same Page
Event organizers juggle multiple artists and often don’t have time to fact-check every detail. An EPK simplifies their job by giving them a ready-to-use package of photos, bios, logos, and press quotes. That means:
• No more pixelated headshots
• No more outdated bios
• No more poorly designed graphics
Create a Cohesive Brand Across All Appearances
Whether you’re headlining at 54 Below, performing with an orchestra, or hosting a Broadway masterclass, your branding should be consistent across every platform. An EPK ensures that whether it’s a Playbill feature, an Instagram post, or a press release, your name, photos, and story remain unified.
Save Time and Take Control
Instead of constantly sending headshots, bios, and clips every time you’re booked, an EPK allows you to send one link with everything an organizer needs. This streamlines communication while ensuring every event represents you accurately.
What Should a Broadway Performer’s EPK Include?
To ensure consistency, your EPK should contain only the best, most relevant materials:
• Approved Headshots & Promotional Photos – High-quality, professional images that represent your brand.
• Short & Long-Form Bio – A well-written, approved biography that event organizers can copy directly into programs and press releases.
• Logos & Branding Elements – A professional wordmark or logo to be used on posters and promotional materials.
• Performance Reel & Press Clips – Video highlights and past media coverage that showcase your artistry.
• Contact Information – Representation details and direct press contact.
How to Get a Broadway-Ready EPK
A great EPK should be easy to navigate, visually polished, and updated regularly. Performers can choose between:
• A Website-Based EPK – A dedicated page on your website for easy access and updates.
• A PDF EPK – A downloadable, beautifully designed press kit for quick sharing.
• A Video-Based EPK – A multimedia presentation that combines visuals, clips, and branding.
At Dame Studios, we create customized EPKs tailored to Broadway performers, ensuring that every concert, event, and media feature aligns with your professional brand.
Final Thoughts
Broadway performers put their heart and soul into their craft—don’t let outdated, low-quality marketing misrepresent you. An EPK gives you control over your image, simplifies event promotion, and ensures brand consistency across every booking.
Ready to take ownership of your brand? Let’s build an EPK that makes sure every event, from Playbills to posters, represents you at your best. Get in touch with us today.
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